Wednesday, August 21, 2013

Kona Peaberry - Don't Miss Out!




By design peaberry coffee is rare only about 4% of coffee grown is peaberry. So when we had the chance to roast this amazing bean we jumped at the opportunity to offer this 100% Kona peaberry to our customers. Enjoy! 
 

Tuesday, August 13, 2013

Thursday, August 8, 2013

Coffee Lovers - Best Read


Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous “Coffee Crisis” that caused global prices to plummet to the rise of the Fair Trade movement and the “third-wave” of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand, Uncommon Grounds remains more than ever a brilliantly entertaining guide to the currents of one of the world’s favorite beverages.


Free Rum Cake with $20 Purchase - promo code - freecake



Sunday, August 4, 2013

Aroma Ridge Takes Coffee Knowledge to a Whole New Level!




 



Drink Better Coffee and expand your coffee knowledge with these coffee terms -
Visit AromaRidge.com to get the highest quality fresh roasted beans you deserve!

Acidity

Acidity is a desirable characteristic in coffee. It is the sensation of dryness that the coffee produces under the edges of your tongue and on the back of your palate. The role acidity plays in coffee is not unlike its role as related to the flavor of wine. It provides a sharp, bright, vibrant quality. Without sufficient acidity, the coffee will tend to taste flat. Acidity should not be confused with sour, which is an unpleasant, negative flavor characteristic.
Aroma
Aroma is a sensation which is difficult to separate from flavor. Without our sense of smell, our only taste sensations would be: sweet, sour, salty, and bitter. The aroma contributes to the flavors we discern on our palates. Subtle nuances, such as "floral" or "winy" characteristics, are derived from the aroma of the brewed coffee.
Body
Body is the feeling that the coffee has in your mouth. It is the viscosity, heaviness, thickness, or richness that is perceived on the tongue. A good example of body would be that of the feeling of whole milk in your mouth, as compared to water. Your perception of the body of a coffee is related to the oils and solids extracted during brewing. If you are unsure of the level of body when comparing several coffees, try adding an equal amount of milk to each. Coffees with a heavier body will maintain more of their flavor when diluted.
Flavor
Flavor is the overall perception of the coffee in your mouth. Acidity, aroma, and body are all components of flavor. It is the balance and homogenization of these senses that create your overall perception of flavor.

Fair Trade


This certification empowers farmers and farm workers to lift themselves out of poverty by investing in their farms and communities, protecting the environment, and developing the business skills necessary to compete in the global marketplace.

RainForest Alliance








This Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land use practices, business practices and consumer behavior.

Shade Grown






Growing coffee under shade discourages weed growth, is said to reduce pathogen infection, protects the crop from frost, and helps to increase numbers of pollinators which results in better fruit set. Coffee grown in the shade takes longer to ripen and is often thought to taste better because the longer ripening times contribute to complex flavors.